Tuesday, January 28, 2020

Explanation of theme

Explanation of theme Explanation of Theme The theme of this spring Carnegie Hall program is painful love. Whether unrequited, long distance, untimely ended, or secret, the types of love represented by the songs on this recital are painful to each of the narrators in a profound way. Program Notes Henry Purcell, an English Baroque composer, began his studies at a young age as a chorister in Westminster Abbey, later attending the Westminster School and receiving the position of organist at Westminster Abbey in 1676. He began composing at nine years old and in all, composed 65 strophic songs, 148 theatrical songs, and four main operas, including the famous Dido and Aeneas. By 1690 he was considered a full time composer for the theatrical stage. â€Å"Not all my torments,† the first song of the program, comes from Purcells Gresham Manuscript and is said to have been written around 1693. It is one of the early composers most melismatic pieces and only utilizes four lines of text from an anonymous source, describing a lovers despair at his unrequited love. The second song â€Å"What shall I do?† is derived from Purcells opera, Dioclesian, a tragicomedy in five acts written in 1622. The opera is based on the play The Prophetess by John Fletcher and Philip Massinger. Th e librettist, Thomas Betterton, an English actor born around 1635, had an extensive acting career and collaborated efficiently with Purcell on Dioclesian. â€Å"What shall I do?† appears in Act III of the opera, at which point the character asks what he can to do show Aurelia, his love, the way he feels about her without pushing her away. The final Purcell song is â€Å"Draw near, you lovers,† poetry by Thomas Stanley. Stanley, English author and translator, wrote â€Å"The Exquies† in 1647, from which the text of the song is derived. The narrator describes the pure sadness he feels about his experiences with love and that even in death he feels the turmoil of his misery. The next set of songs is by Italian bel canto composer Vincenzo Bellini. He was a child prodigy and began composing at six years old, later continuing his studies at the conservatory in Naples under Nicolo Zingarelli. Considered the â€Å"quintessential composer of bel canto opera,† he wrote 12 operas, of which La Sonnambula and Norma are considered his greatest. The four songs on this program are all considered composizioni/romanze da camera, which are songs written for the amateur singer and comparable to miniature arias, with little thought to the fusion of poetry and music. Dedicated to Countess Sofia Voina, â€Å"Il fervido desiderio† describes the narrators longing to see his lover. â€Å"Il fervido desiderio† is no. 1 of Bellinis Tre Ariette. â€Å"Vanne, o rosa fortunata,† number 2 of Sei Ariette, tells the story of someone who envies a rose because, unlike him, it can rest on the bosom of Nice, his true love. In â€Å"Vaga luna,† an arietta also from Bellinis Tre Ariette – number 3 – the speaker sings to the moon of the longing he feels for his far away lover and asks it to relay those feelings to her. The final song of the set is â€Å"Per pieta, bellidol mio,† number 5 from Sei Ariette, in which the speaker begs for his lover to not say he is ungrateful and acknowledges the pain he feels because of his love. The piece that begins the second half of the recital, â€Å"Ah! Mio cor† from Handels Alcina, is sung by the character Alcina. Although the character is a soprano role, the aria can be sung by mezzo sopranos as well. Alcina is a sorceress who seduces every knight that arrives on her island and casts a spell on the knight Ruggiero, who then falls in love with her. The aria appears in Act II, Scene 1, at which point Alcina finds out that Ruggiero has escaped from her and describes her pain and unhappiness. Alcina is based on Ludovic Ariostos Orlando furioso, an epic poem set around the time of Charlemagnes rule and is an opera seria consisting of a prologue and four acts. The composer, G.F. Handel, was German-born and at a young age, was already proficient on the pipe organ and harpsichord; he studied composition and the keyboard with Friedrich Wilhelm Zachow. Later moving to Italy and working for the Medici family in Florence, the prolific composer is best known for his numerou s operas, oratorios, and concerti. The â€Å"La Maja dolorosa† songs are derived from Enrique Granados Coleccion de tonadillas, written in 1910, poetry by Periquet. Granados was a Catalan born Spanish composer influenced strongly by the painter Francesco Goya and is well known for his tonadillas, which are short songs and scenes about everyday life that are written in the vernacular and not danced. These three â€Å"La Maja dolorosa† songs trace the terrible feelings a woman experiences after her lover has passed away.

Monday, January 20, 2020

Irony, Ambiguity, Symbols, and Symbolism in Gullivers Travels Essay

Use of Irony, Ambiguity and Symbolism, in Gulliver's Travels      Ã‚  Ã‚   Although it appears simple and straightforward on the surface, a mere travelogue intended solely for the amusement of children, Gulliver's Travels, by Jonathan Swift, proves, upon closer examination, to be a critical and insightful work satirizing the political and social systems of eighteenth-century England. Through frequent and successful employment of irony, ambiguity and symbolism, Swift makes comments addressing such specific topics as current political controversies as well as such universal concerns as the moral degeneration of man.   While he incorporates them subtly early in the novel, these observations and criticisms eventually progress to a point where they may shock or offend even the most unsuspecting reader.   In order to witness this evolution of presentation, one need only observe the development of the work's central character, Captain Lemuel Gulliver, as Swift has designed his novel in such a way that, as his aspersions harshen and intensify, so do Gulliver's actions and attitudes.      Ã‚  Ã‚  Ã‚   For instance, in book one, "A Voyage to Lilliput", when Gulliver finds himself lost in a world one-twelfth the size of his own, he proves himself to be quite naive and impressionable.   Although he is simply too large to perceive them in detail, Gulliver judges the country's inhabitants he meets to be as perfect and innocent as their toylike appearances.   He refers to the Lilliputian emperor, a being not even six inches high, as "His Imperial Majesty" and blindly agrees to perform any demanded service, even though he could easily overpower the tiny natio... ... throughout the story in the form of irony and satire, Gulliver himself offers a solution to his situation at the close of the novel.   He realizes that there is little he can do about being human; he simply must learn to live with himself. To achieve this, he suggests looking in a mirror as often as possible, not only so that he might learn to bear the sight of his own person but also so that he may be constantly reminded   of those shortcomings he seeks so desperately to overcome.    Works Cited and Consulted Backscheider, Paula R. A Being More Intense: A Study of the Prose Works of Buynan, Swift, and Defoe. New York: AMS Press, 1984. Carnochan, W. B. Lemuel Gulliver's Mirror for Man. Berkley: University of California Press, 1968. Swift, Jonathan. Gulliver's Travels. Oxford: Oxford University Press, 1998.      

Saturday, January 11, 2020

Kudler fine foods and the relevant market research

Kovacic, et al (2003) wrote a paper about the research they made which details how the group relied on a market research study to see if the product that they would like to sell, kulen in particular, to their target market including European countries like Germany, Austria, Italy and Switzerland. Through the market research they were able to find sufficient reason to launch a market test and eventually a full scale export operation, largely because of the use of market research. Like Kovacic, Kudler Fine Food’s company is also engaged in the sale of organic food to a particular target market. And while Kovacic has not started with the business and Kudler Fine Food already has, it does not make market research any less significant for any of the two. Kudler Fine Foods was able to put together a very sound marketing strategy and tactics that it uses to further improve its performance in the business front because of its effective implementation of market research.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Without the market research, Kudler Fine Food’s company is close to groping in the dark since the market research provided Kudler Fine Foods company several important information that it needs to know wherein marketing strategy and tactics greatly depend. Through the inclusion of the inputs of market research Kudler Fine Foods was able to detect not just the significant growth the company is experiencing, but as well as the capability and the viability of the company to finally expand the services. One of the many dilemmas faced by companies is the ability to know for sure when it is the right time to expand as well as to downsize just to ensure that sustainability as well as growth is possible and attainable. Through the input of the market research, the company was able to know that aside from starting on the correct marketing strategy that enabled the creation of a situation fit for starting company expansion, there are more and better marketing strategies that they can use to improve the performance of Kudler Fine Food in the business front. The market research also enabled the company to detect areas of development and improvement in operations. This is just as important because different aspects of the business drastically and quickly change. Sometimes, the reason and nature of such changes are reactionary and it is important for companies like Kudler Fine Foods to be able to detect facets of its operation which still needs a shot in the arm and still has a lot of room for improvement. Market research makes this data available through research and study methodologies that enables Kudler Fine Foods to get inside the minds of its customers, non-customers and even employees and using that opportunity to explore what one thinks is Kudler Fine Food’s weakest link so far that hinders them from operating in a level that is a notch higher. And finally, the market research also helped the company pinpoint exactly the frequency of the   improving consumer purchase which provided the necessary data to Kudler Fine Foods that the company’s current strategies are making it easier for increased loyalty of its consumers, which in turn results to improved profitability. Market research, after all, is geared in knowing, interpreting and digesting the pulse of the market and tactics and strategies in the future can be maximized if it is directed in the direction that market research points to. Additional market research is needed in the following areas that include the better profiling of competitors, internal marketing, knowing what both the patrons and non-patrons of Kudler Fine Foods expect from the company in the long and short term future including the introduction of new products or new services, the study of viable partnership or alliances with other companies the partnership of which can provide better revenue and sales performance for both parties involved, Market research should not always be focused on what a company wants to work on through self assessment; sometimes, it is also important that companies assess themselves by comparing itself as a company to other rival and competitor companies and see the differences as well as the advantages in favor of the rivals and the competitors and why such advantages exist in the first place. To be able to be consistent in the pursuit of staying ahead, a company must always understand the rival company’s next moves and thwart it or be a step ahead of it, and this can only be done by the integration of a more detailed profiling of rivals based on more market research. Know your enemy is the famous dogmas of every efficient fighter so that you have an improved judgment every time you decide and anticipates the rival’s next moves. While it may not always guarantee that the rival will become totally predictable, it will make your moves more calculated and not something which is loosely and randomly done like strategies done on impulse. Through the use of correct market research, the money a company spends for its marketing strategies and tactics (including promotions, advertisement, acquisitions, launching of new products, phasing out of old products, re-branding and brand re-positioning, etc) achieves expected goals. While most market research are generally capable of identifying whether or not a person likes a brand or not, or which particular brand he likes the most and the least; marketing strategy should never forget to cover its own base and make sure that it also knows what the employee wants and the extent of the company employees’ loyalty to the brand or the company’s products or services. Most market research efforts are focused too rigidly on knowing what customers want that what the employee wants are ignored, forgotten or removed from the equation, which should not be the case since employees, when outside the office, transforms not only into clients and customers but as well as first hand agents of product and service promotion that can ultimately translate into a highly probable long term client. Modern companies are already cognizant of the need for an effective internal marketing program and like external marketing; all a company needs is a market research. Knowing what both the patrons and non-patrons of Kudler Fine Foods expect from the company in the long and short term future including the introduction of new products or new services is an important (sub) topic of future market research because it can provide a glimpse of where Kudler Fine Foods should go in order for them to maintain the loyalty of its current patrons and to invite more individuals to become customers of the company as well. The study of viable partnership or alliances with other companies the partnership of which can provide better revenue and sales performance for both parties involved can be assessed better through the use of data from market research. This is a very tricky business and marketing move, but it is doable and can be a potential tool in improving sales, visibility and touching bases with the target market if the alliance is done with a viable partner in a set up that is as much as possible a win-win situation for both parties involved, or if not, with very minimal losses. Take for example the move of Starbucks and the bookstores and libraries. Starbucks' willingness to explore the possibility of setting foot on new grounds enabled such a new phenomena that â€Å"a growing number of the nation's 3,700 academic libraries — eager to lure students from wired coffee shops off campus — are following bookstores and public libraries in opening their doors to Starbucks† (Horovitz). The result was an improved brand recall and greater impact on its target market without the use of hard selling and traditional advertising, and its usual costs. It is important to mention that analyzing the significance of competitive intelligence possessed by Kudler Fine Foods in the development of the company’s marketing strategy and tactics was an important step towards the realization of the potency of such information and how it can help in the shaping and re-shaping of marketing policies so that it suits well with what the company wants to achieve regardless of the action and presence of its competitors. References: Horovitz, B. (2008). Something else to check out at library: Starbucks. USA Today. Retrieved January 12, 2008, from http://www.usatoday.com/money/industries/food/2007-09-27-starbucks_N.htm Council of American Survey Research Organizations (2001). Importance of Marketing Research. Retrieved January 12, 2008, from http://www.casro.org/media/Importance%20of%20Research.pdf Kovacic, D., Radman, M., Kolega, A., Markovina J, and Karolyi, D. (2003). Export Marketing of Slavonian Kulen: the Results of Market Research. Retrieved January 12, 2008, from www.agr.hr/smotra/pdf_68/acs68_33.pdf ;

Friday, January 3, 2020

The Phenomenology And Humanistic Approach - 1157 Words

After taking this course, I now have a better understanding of who I am as a person. Personality is the combination of characteristics or qualities that form an individual s distinctive character. To help define behavior we used five approaches. The five approaches include the phenomenology/humanistic approach, biological approach, psychoanalytic approach, trait approach, and the cognitive approach. The first approach is called the phenomenology/humanistic approach. Phenomenology is one’s experience of the world. This approach says that people are innately good and is motivated to reach their full potential (Personality). Carl Rogers is the man who is most often associated with this approach as well as Abraham Maslow. Carl Rogers said life experiences is the basic component of growth and wellbeing. Abraham Maslow had a hierarchy of needs in order to reach one’s full potential. At the top of this list of this hierarchy is self-actualization (Personality). 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